Many of you have seen our Black is Beautiful tee, but may not know the story behind it. Chronixx's song was written as a letter to African descendants in America. When I first heard the reggae track, I replayed it no less than 5 times. The lyrics are so beautiful and each time that I listen to the song, I feel a renewed sense of strength and pride. Not only do I love the song, but I LOVE the look on our customers' faces when they read the words on the shirt, pause, nod and l